Aryamun Atray

AI Marketing & Growth Lead | Marketing Technologist (Freelance Consultant)

Freelance | Lucknow, India | Aug 2025 – Present

Clients: multi-vertical business group (automotive, education, real estate, retail, hospitality) and a luxury German automobile dealership. Hired as the single owner of marketing, PR and brand for businesses with no in-house marketing team.

• Built and run the full marketing function for 15+ locations: strategy, budgets, campaigns, content, PR and reporting
• Plan and optimize Meta Ads and Google Ads campaigns (lead gen, Advantage+, Performance Max, retargeting) on ₹8–10L+ budgets, delivering 2,000+ leads per month, improving CPL and lead quality through continuous creative testing and audience optimization
• Use GenAI tools (ChatGPT, Claude, Gemini, Midjourney, Adobe Firefly, Canva AI) to script, design and test ad creatives at speed, cutting creative turnaround and enabling more A/B variants per campaign
• Lead end-to-end reel and video production for 100+ assets: trend research, concept, scripting, shoot planning, camera direction, editing, motion graphics and publishing
• Drive brand PR and communication: product and vehicle launches, showroom activations, 20+ events, and launch announcements across social channels
• Run creator and influencer collaborations from shortlisting and briefing to content approval and performance tracking
• Set up GA4 and Google Tag Manager for event tracking, conversion tracking and campaign attribution; report CPL, conversion rate and lead quality to management
• Build n8n automation workflows connecting ads, CRM/LMS, sheets and WhatsApp, plus WhatsApp Business marketing and WhatsApp chatbot flows for instant lead response and automated follow-ups, so every new lead gets a reply within minutes
• Manage Instagram and Facebook content calendars, community engagement and premium brand tone for the luxury automotive client
• Build websites, apps, landing pages and custom CRM/LMS systems for clients, focused on enquiry conversion and lead management. Also build Shopify stores end to end so brands can sell online: theme setup and customization, product catalog, payment gateway, shipping and tax settings, apps, Meta Pixel and Google tracking, and conversion-focused product pages
• Coordinate sales, CRM/CRE teams, designers, videographers, influencers and vendors for on-time campaign delivery

Sales & Customer Retention Associate – UK Process

Accenture | Bangalore, India | Mar 2023 – Jul 2025

UK consumer brand account. Tools: CRM, iComs, Citrix, AWS, MS Excel.

• Drove customer acquisition, upsell and retention for a leading UK consumer brand, working directly on conversion and churn reduction
• Positioned plans, upgrades, add-ons and retention offers to match customer needs, applying value-based selling and offer framing
• Handled objections and win-back conversations with at-risk customers, protecting revenue and customer lifetime value (CLV)
• Captured voice-of-customer insights on buying triggers, objections and pain points, later applied to ad copy, landing pages and lead-nurturing scripts
• Used CRM data for customer segmentation, interaction tracking and timely follow-ups across the customer lifecycle
• Built MS Excel reports on customer issues, conversion outcomes and feedback trends for team leads
• Gained deep exposure to UK customer behaviour and the full customer journey, from enquiry to purchase, support and renewal
• Consistently met quality, SLA and customer satisfaction (CSAT) targets in a 24/7 global delivery environment

Marketing Manager – Performance & Growth Marketing

KTL Automobile Pvt Ltd | Lucknow, India | Jan 2021 – Feb 2023

• Owned end-to-end digital marketing for the dealership, from campaign planning and budgets to creatives and reporting
• Planned and ran Meta Ads and Google Ads lead generation campaigns tied to monthly sales, test-drive and footfall targets
• Designed and optimized landing pages and enquiry forms, improving lead-to-enquiry conversion flow
• Tracked CPL, CTR, lead quality and enquiry-to-sale trends to reallocate budget toward best-performing campaigns
• Built a lead handling process with the sales team covering faster response, follow-up cadence and lead status tracking
• Created ad creatives, offer campaigns, festive promotions and model launch content for social media
• Planned showroom promotions and customer engagement activities to drive walk-ins and brand recall
• Managed vendors, designers and photographers to deliver campaign assets on time

Project & Marketing Manager – Digital Delivery

To The New | Noida, India | Jun 2018 – Dec 2020

• Coordinated delivery of digital marketing, website and technology projects at a digital engineering and marketing services company
• Planned sprints, timelines and resources with designers, developers and marketing teams using Agile/Scrum workflows
• Acted as the link between clients, internal teams and leadership, managing scope, priorities and status updates
• Built project trackers, weekly reports and dashboards to give stakeholders clear visibility on progress and risks
• Improved workflows and handoffs between creative, tech and marketing teams, reducing delays and rework
• Supported campaign execution, content coordination and launch activities for client projects

Ads & Marketing Operations – Marketing Events & Ads Team

Amazon | Lucknow, India | Jul 2016 – Apr 2018

• Supported advertising operations for marketplace campaigns, including campaign setup, workflow coordination and quality checks
• Assisted with audience targeting, campaign monitoring and optimization support for performance-driven ad programs
• Coordinated marketing events and promotional activities with internal teams and partners
• Worked with campaign data and reports to flag performance issues and support optimization decisions
• Built a strong foundation in customer-obsessed, data-driven marketing and large-scale ad systems